{
  "by": "incident.synthetic@web-summit.dinis",
  "updated": "2026-11-11T10:03:01Z",
  "label": "Invented people; not user research; never quote them as real readers.",
  "run": 2,
  "start": "/welcome/",
  "draft": "94f2ed9 (v0.1.798)",
  "walked": "2026-11-11T10:00Z/10:05Z",
  "do_not_track": true,
  "scores": {
    "journalist": {
      "run1": 3,
      "run2": 4
    },
    "visitor": {
      "run1": 3,
      "run2": 2
    },
    "exec": {
      "run1": 2,
      "run2": 3
    },
    "investor": {
      "run1": 2,
      "run2": 3
    }
  },
  "findings": [
    {
      "rank": 1,
      "class": "blocking",
      "what": "/welcome/ never gives the summit's decision",
      "personas": [
        "visitor"
      ],
      "measure": "0 mentions of Day 2/Thursday in 5,224 px (phone); decision only on / at ~1,593 px",
      "change": "Latest summit decision with source, time and link as first line under H1"
    },
    {
      "rank": 2,
      "class": "blocking",
      "what": "Still no press or newsroom contact route",
      "personas": [
        "journalist",
        "exec"
      ],
      "measure": "'Tell us what is wrong' at 2,471 px -> /contribute.html GitHub issue only (1,681 px)",
      "change": "One project route (Dinis's call) near top and end"
    },
    {
      "rank": 3,
      "class": "costly",
      "what": "No reuse / what next; no link to company or investor pack; cost in tokens only",
      "personas": [
        "exec",
        "investor"
      ],
      "measure": "0 links to web-summit.sgit.ai; /accounts/ tokens",
      "change": "'For newsrooms and events: what next' section, pack link, cost in money or 'not priced yet'"
    },
    {
      "rank": 4,
      "class": "costly",
      "what": "'the team' link lands on the 40 asks; agent count disagrees",
      "personas": [
        "journalist",
        "exec",
        "investor"
      ],
      "measure": "link at 781 px; asks at 295 px on /agents/; 31 vs 32 vs 27 of 31",
      "change": "Link to what the team does; one count with a time"
    },
    {
      "rank": 5,
      "class": "costly",
      "what": "Draft note reads as do-not-quote; no How-to-cite link",
      "personas": [
        "journalist"
      ],
      "measure": "note under H1; cite 2 clicks",
      "change": "Remove note once agreed; link How to cite"
    },
    {
      "rank": 6,
      "class": "costly",
      "what": "Human review implied, never stated",
      "personas": [
        "exec"
      ],
      "measure": "'31 agents, 1 editor' at 700 px",
      "change": "One sentence on what a person checks"
    },
    {
      "rank": 7,
      "class": "costly",
      "what": "Tiles read as storm figures; breadcrumb under Data room",
      "personas": [
        "visitor",
        "investor"
      ],
      "measure": "22 minutes vs 'within a minute'; 11-link sub-bar",
      "change": "Label tiles as about the site; own breadcrumb"
    },
    {
      "rank": 8,
      "class": "minor",
      "what": "Run-1 items not fixed: About->BRIEF.html, no licence, reversed story times, anchor jump, stale 'read Tue 20:59'",
      "personas": [
        "all"
      ],
      "measure": "",
      "change": "See run-1 findings"
    },
    {
      "rank": 9,
      "class": "held",
      "what": "/agents/ calls api.github.com; out-of-credit line from 02:57; walker error on entities page",
      "personas": [
        "exec",
        "journalist",
        "investor"
      ],
      "measure": "",
      "change": "Gate owner / conductor"
    }
  ],
  "five_changes": [
    "Summit's latest decision under the H1",
    "Press/newsroom route + How to cite",
    "For newsrooms and events: what next, pack link, cost",
    "What a person checks; one agent count",
    "About and 'the team' to plain pages; own breadcrumb; tiles labelled"
  ],
  "walks": [
    "run-2/journalist.json",
    "run-2/visitor.json",
    "run-2/exec.json",
    "run-2/investor.json"
  ]
}