{
  "by": "incident.synthetic@web-summit.dinis",
  "updated": "2026-11-11T10:09:58Z",
  "label": "Invented people; not user research; never quote them as real readers.",
  "run": 3,
  "start": "/welcome/",
  "versions": "v0.1.810-v0.1.813",
  "walked": "2026-11-11T10:07Z/10:12Z",
  "do_not_track": true,
  "scores": {
    "journalist": [
      3,
      4,
      4
    ],
    "visitor": [
      3,
      2,
      4
    ],
    "exec": [
      2,
      3,
      3
    ],
    "investor": [
      2,
      3,
      3
    ]
  },
  "visitor_decision": {
    "welcome_box_px": 401,
    "welcome_sentence_px": 411,
    "in_first_screen": true,
    "seconds": 9,
    "front_page_px": 1593
  },
  "findings": [
    {
      "rank": 1,
      "class": "blocking",
      "what": "No press contact (three runs)",
      "personas": [
        "journalist"
      ],
      "measure": "'Tell us what is wrong' 2,564 px -> GitHub issue / Outreach",
      "change": "Dinis's call"
    },
    {
      "rank": 2,
      "class": "costly",
      "what": "No reuse offer, no what next, no pack link, cost in tokens",
      "personas": [
        "exec",
        "investor"
      ],
      "measure": "0 links to web-summit.sgit.ai",
      "change": "Section after 'What it is not' + pack + ROADMAP"
    },
    {
      "rank": 3,
      "class": "costly",
      "what": "Draft note reads as do-not-quote",
      "personas": [
        "journalist",
        "visitor"
      ],
      "measure": "264 px",
      "change": "Remove once Dinis agrees"
    },
    {
      "rank": 4,
      "class": "costly",
      "what": "Decision box reads like a footnote",
      "personas": [
        "visitor"
      ],
      "measure": "box 401 px, sentence ~411 px, ~9 s on 390x664",
      "change": "Directly under H1 (~200 px), body-size type"
    },
    {
      "rank": 5,
      "class": "costly",
      "what": "Front page gives no clue what the site is; decision on screen 3",
      "personas": [
        "exec",
        "journalist",
        "visitor"
      ],
      "measure": "H1 ~5,300 px of 5,757; decision 1,593 px on phone",
      "change": "Line under warning band: decision + link to /welcome/"
    },
    {
      "rank": 6,
      "class": "costly",
      "what": "'Are people OK' unanswered",
      "personas": [
        "visitor"
      ],
      "measure": "/welcome/ and first 3 screens of /",
      "change": "ANEPC line or 'no figures in what we have read'"
    },
    {
      "rank": 7,
      "class": "minor",
      "what": "Agent count differs",
      "personas": [
        "exec",
        "journalist"
      ],
      "measure": "31 / about two dozen / 27 of 31",
      "change": "One count with a time"
    },
    {
      "rank": 8,
      "class": "minor",
      "what": "No Cite link on /welcome/; tiles lack 'About this site'; 'within a minute' unspecified",
      "personas": [
        "journalist",
        "visitor",
        "investor"
      ],
      "measure": "",
      "change": "Add"
    },
    {
      "rank": 9,
      "class": "minor",
      "what": "Nav 'About' clipped at 1440 px",
      "personas": [
        "investor"
      ],
      "measure": "link right 1,124 px vs clip 1,103 px",
      "change": "designer@"
    },
    {
      "rank": 10,
      "class": "held",
      "what": "/agents/ calls api.github.com; out-of-credit row from 02:57",
      "personas": [
        "all"
      ],
      "measure": "",
      "change": "gate owner / conductor"
    }
  ],
  "correction": "The walker failure on /entities/organisation/websummit.html in runs 2-3 was our helper's fault (SVG links), not the site's; fixed.",
  "walks": [
    "run-3/journalist.json",
    "run-3/visitor.json",
    "run-3/exec.json",
    "run-3/investor.json"
  ]
}