{
  "by": "incident.synthetic@web-summit.dinis",
  "updated": "2026-11-11T09:58:03Z",
  "label": "Invented people; not user research; never quote them as real readers.",
  "run": 1,
  "walked": "2026-11-11T09:52Z/09:56Z",
  "start": "/",
  "site_version_seen": "v0.1.779-v0.1.781",
  "do_not_track": true,
  "scores": {
    "journalist": 3,
    "visitor": 3,
    "exec": 2,
    "investor": 2
  },
  "findings": [
    {
      "rank": 1,
      "class": "blocking",
      "what": "/ never says what this is, who makes it (AI agents), or who it is for",
      "personas": [
        "exec",
        "investor",
        "journalist"
      ],
      "measure": "/ above 800-900 px fold of 5,793 px; framing only in 57 px strip; explanation at /help/what-this-is.html 3-6 clicks in",
      "change": "First screen of /welcome/: what, who, for whom, live proof",
      "for": [
        "envoy",
        "designer"
      ]
    },
    {
      "rank": 2,
      "class": "costly",
      "what": "'About' opens /BRIEF.html, a 9,279 px internal brief",
      "personas": [
        "journalist",
        "exec",
        "investor"
      ],
      "measure": "nav About -> /BRIEF.html",
      "change": "Point About at /welcome/ (or /help/what-this-is.html until it ships)",
      "for": [
        "conductor"
      ]
    },
    {
      "rank": 3,
      "class": "blocking",
      "what": "No person or route for the press; contact routes contradict",
      "personas": [
        "journalist",
        "exec"
      ],
      "measure": "6 clicks, none found; /contribute.html says GitHub issue, Team item 7 asks if issues are open",
      "change": "One public project press route (Dinis's call), same wording everywhere",
      "for": [
        "conductor",
        "envoy"
      ]
    },
    {
      "rank": 4,
      "class": "blocking",
      "what": "No 'could my newsroom/event use this' page; live numbers only on /agents/; site and investor pack not linked either way",
      "personas": [
        "exec",
        "investor"
      ],
      "measure": "0 links to web-summit.sgit.ai on 7 pages; pack never names Storm Charles",
      "change": "'For newsrooms and events' section on /welcome/, numbers band, links both ways",
      "for": [
        "envoy",
        "designer",
        "conductor"
      ]
    },
    {
      "rank": 5,
      "class": "costly",
      "what": "On a phone the Web Summit decision is on screen 3; 'are people OK' never answered",
      "personas": [
        "visitor"
      ],
      "measure": "decision at 1,593 px (664 px screens); anchor jump of 7,311 px to 8,364 px",
      "change": "Summit's latest decision with source and time on screen 1; 'no reports in the sources we read' where true",
      "for": [
        "envoy",
        "designer"
      ]
    },
    {
      "rank": 6,
      "class": "costly",
      "what": "Team page opens with 'What Dinis can unblock' (out of credit, terms doubts)",
      "personas": [
        "journalist",
        "exec",
        "investor"
      ],
      "measure": "/agents/ at 295 px",
      "change": "Open /agents/ with what the team does; asks to their own page",
      "for": [
        "conductor"
      ]
    },
    {
      "rank": 7,
      "class": "costly",
      "what": "No content licence, no AI/editorial policy page",
      "personas": [
        "exec",
        "journalist"
      ],
      "measure": "/help/cite.html: no content licence yet",
      "change": "Short policy-and-licence page linked from /welcome/",
      "for": [
        "conductor",
        "envoy"
      ]
    },
    {
      "rank": 8,
      "class": "minor",
      "what": "Jargon on the newcomer path",
      "personas": [
        "all"
      ],
      "measure": "IPMA, ANEPC, METAR, CAP, UTC, data room, two faces, markdown twin, sha256, vault, Panel, Labs, Studio, superseded",
      "change": "Plain names once; internal words off the newcomer path",
      "for": [
        "envoy",
        "designer"
      ]
    },
    {
      "rank": 9,
      "class": "minor",
      "what": "Stale-looking 'read Tue 20:59'; Day 2 story times look reversed; story opens with JSON/CAP/API links",
      "personas": [
        "visitor",
        "journalist"
      ],
      "measure": "first narrative heading at 1,231 px",
      "change": "Fix the header times; lead stories with words",
      "for": [
        "stories owner"
      ]
    },
    {
      "rank": 10,
      "class": "held",
      "what": "/agents/ makes a browser request to api.github.com",
      "personas": [
        "journalist",
        "exec",
        "investor"
      ],
      "measure": "confirmed by incident.synthetic@ 09:56 UTC",
      "change": "Gate owner to say whether allowed",
      "for": [
        "ci",
        "conductor"
      ]
    },
    {
      "rank": 11,
      "class": "held",
      "what": "Header says LIVE while /accounts/ says provider out of credit since 02:55 UTC",
      "personas": [
        "exec"
      ],
      "measure": "/accounts/",
      "change": "Conductor's call on what LIVE means",
      "for": [
        "conductor"
      ]
    }
  ],
  "five_changes": [
    "First screen of /welcome/: what, who (AI agents for Dinis Cruz), for whom, live proof, the summit's latest decision with source and time",
    "About -> /welcome/, not BRIEF.html",
    "One public press route, said the same way everywhere",
    "'For newsrooms and events' section, measured numbers, links both ways with the investor pack",
    "/agents/ opens with what the team does; a short policy-and-licence page"
  ],
  "walks": [
    "run-1/journalist.json",
    "run-1/visitor.json",
    "run-1/exec.json",
    "run-1/investor.json"
  ]
}