> Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 11:53 UTC

**Invented person; not user research; never quote as a real reader.**

Persona `madeira`: Inês Freitas, teacher in Funchal, family in Lisbon. Phone 390 x 664, 2 minutes. Site version seen: v0.1.983 (built 11:52 UTC). Walked at about 11:52 UTC.

## Path

| # | Where | What she does / sees | Seconds (cum.) | px |
|---|---|---|---|---|
| 1 | /guide/ first screen | "In force now for Lisbon: RED rain warning, until 18:00 UTC; also orange wind." Read 11:26 UTC. Family answer, roughly. Tiles 1-5 visible; Madeira tile is not | 5 | 169 |
| 2 | small scroll | Finds tile "6 Madeira" just under the fold | 8 | 670 (fold 664) |
| 3 | tap #madeira | Four ORANGE wind warnings (north coast, south coast, Porto Santo, mountains), all "until Wed 11 Nov 12:00 UTC" | 25 (1 tap) | 7245-7685 |
| 4 | same section | Regional president's rainfall figures (479 mm), occurrence count 205, 0 serious; "closed" Funchal centre "this morning" | 55 | 7751-8284 |
| 5 | scrolls on to "7 · I'm a journalist", back up | Looks for schools and Funchal flights; none in the visible section | 65 | 8688 |
| 6 | taps "Deeper: every source, with its time" | 13 items, newest first; 16 Madeira airport flights cancelled (4th item); schools closed Wed morning, reopening 13:00 (12th of 13, bottom) | 100 (2 taps) | ~8600-10000 when open |
| 7 | tap tile 1, back to top | Lisbon section 1: RED rain, orange wind, government alert for "all of mainland Portugal" | 115 (3 taps) | 807-1304 |

## In 10 seconds
Lisbon is under a red rain warning until 18:00 UTC, with orange wind. Nothing yet about Madeira; she has to scroll to find its tile.

## In 1 minute
Madeira: orange wind warnings everywhere, all ending 12:00 UTC (eight minutes after she reads, at 11:52). The rain was record-breaking overnight; 205 occurrences, none serious; Funchal's centre was closed this morning. No school or flight answer seen yet.

## Three things looked for
1. **Warnings in force in Madeira**: found, section 6, 7288 px, ~25 s, 1 tap. "(orange and red only)" leaves her guessing whether yellow follows at 12:00.
2. **Decisions in Madeira (schools, Funchal flights, roads)**: partly. Schools and flights exist only inside "Deeper": flights ~85 s, schools ~100 s, 2 taps; schools item is near the bottom because the list is newest first and the decision was published Tue 11:26 UTC. Roads: only "Access to Funchal's centre closed ... this morning" (8284 px); nothing on regional roads, no "not stated" line.
3. **Lisbon for family**: found, first screen, 169 px, 5 s, 0 taps; detail in section 1 at 807 px.

## Misread
- The government alert (1304 px) says schools close, for "all of mainland Portugal". As a teacher she first reads "schools ... close" and wonders if it covers her; "mainland" excludes Madeira, but the Madeira section does not say what applies there.
- "closed" tag on Funchal centre (published 07:25, read 07:35 UTC, "this morning"): she takes it as still closed now; the page cannot tell her.
- The four warnings show ORANGE "until 12:00 UTC"; at 12:01 a stale read would still look in force. Time read 11:26 is shown, but she reads the colour, not the time.
- Why is her regional government's own briefing "EVIDENCE" and not a fact? (It was read through dnoticias.pt; the label is correct but the reason is not on screen.)

## Wanted, not found
- A one-line Madeira headline like Lisbon's ("In force now for Madeira: ...").
- Schools and Funchal flights shown in the section, not buried under "Deeper".
- "Not stated" lines for Madeira roads, buses, ferries to Porto Santo, schools on Thursday (as section 3 does for Lisbon transport).
- Whether school reopening at 13:00 still holds today.

## Reads like advice?
No. "the public asked not to go to affected areas" (8284 px) is attributed to SRPC Madeira. "most critical period 02:00 to 03:00" (7751 px) is quoted from the regional president and is past. Nothing the site says in its own voice.

## Words not understood
"SRPC" in the briefing text (expanded only in "Who:"); "l/m²"; "Deeper" (she did not expect decisions behind it).

## What would make them act
Seeing "Schools in Madeira: reopening 13:00 (SRPC, via observador.pt)" in the section; she would forward the Lisbon top line to family as is.

## Score
3/5: warnings and Lisbon are fast; the two decisions she came for are held but hidden behind a collapsed list, at the bottom.

## Findings

| Class | What | Where + measure | Change |
|---|---|---|---|
| costly | Madeira decisions (schools, airport) only inside "Deeper"; visible section leads with rainfall statistics | #madeira, schools ~100 s / 2 taps, 12th of 13 items | Put decision rows (closed / limited / suspended) first in the section, statistics after; or pin decisions above "Deeper" |
| costly | No "not stated" line for Madeira (schools, roads, Porto Santo ferry, Thursday) | #madeira, after 8492 px | Add the same "not stated in what we have read" line as Getting around |
| costly | No Madeira top line; H1 and headline are Lisbon-only; Madeira tile below fold | tile at 670 px vs fold 664 | Add "Madeira: ORANGE wind until 12:00 UTC" under the Lisbon headline, or lift tile 6 into the first screen |
| minor | Government alert "schools close" for mainland, no Madeira counterpart | 1304 px | In #madeira say "The mainland alert situation does not cover Madeira; regional measures:" |
| minor | Warnings near expiry show only colour + "until"; "(orange and red only)" hides what follows | 7288-7685 px | Mark "ends in N min" / "expired" against the read time; say whether yellow follows |
| minor | "Madeira's civil protection: procivmadeira.pt." not a link in the visible section | 8492 px | Link it |
| held | "closed" Funchal centre "this morning", read 07:35 UTC, may be stale | 8284 px | Show "as of 07:25 UTC" in the tag line, or age the tag |