> Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 12:18 UTC

**Invented person; not user research; never quote as a real reader.**

Persona `deadline`: Tomás Aguilar, wire reporter in Madrid, 300-word Lisbon update, 10 minutes, 390 px phone (664 px screen). Entry: /guide/media/ (v0.1.1058; desk v0.1.1060). DNT + GPC on. Page height 8,808 px closed (13.3 screens; guide-4: 7,857), 12,675 px with "21 more today" open. Seconds lost to length: ~40 s (Madeira 4331-6603, 2,272 px, scrolled past to reach "Changed today"; the fold adds ~3,900 px).

## Path
1. 0 px: H1 @227; "In force now for Lisbon: RED rain warning, until 18:00 UTC; also orange wind, orange waves (sea)" FACT, "IPMA's warnings feed, read Wed 11 Nov 11:26 UTC", "Lisbon is on UTC in November." All in screen 1. 5 s, 0 taps.
2. "Missing something you need, or something wrong? Contact us: the desk reads every message." @867 (guide-4: @1481). 3 s.
3. "7 · I'm a journalist" @946: headline (Day 2 off, Day 3 "aims to proceed as planned" FACT); lead's paragraph @1204: "At 07:16 IPMA lowered Lisbon's wind warning from red to orange ... A lower level, not an all-clear", stamped 08:44. 30 s.
4. "1 · What is happening now" @2013: four IPMA levels in IPMA's words, read 11:26; alert situation FACT. 20 s.
5. "5 · Web Summit" @3033: "an aim, not a promise", read 04:33 "(8 h ago)"; "Not yet announced by the organisers" list. 20 s.
6. "6 · Madeira" @4331 to 6603: scrolled past. 15 s.
7. "Changed today (published 2026-11-11, UTC; newest first)" @6603 (guide-4: @851): 3 rows: São Bento 11:07 EVIDENCE, Vasco da Gama 10:50 EVIDENCE, Fertagus 10:40 FACT. 15 s.
8. "21 more today" @7167, tap: 24 rows; IPMA wind red-to-orange is row 16 @9369, once. 60 s, 1 tap.
9. Contact us @867 -> /app/desk/: "Read about once an hour, at seven minutes past; a person writes any reply, so it can take longer" @483; "Press or media" @898; "for a deadline, say so in your message" @2106. 30 s, 1 tap.
Total ~3 min 20 s, 2 taps (main answers without the fold: ~1 min 20 s, 0 taps).

## In 10 seconds
Red rain in Lisbon until 18:00 UTC, orange wind and waves; IPMA, read 11:26 UTC; not a warning service; a contact line.

## In 1 minute
Day 2 off, Day 3 "aims to proceed" (organiser, 10 Nov 19:09); IPMA lowered wind red to orange at 07:16 (lead's paragraph @1204, 08:44).

## Three things looked for
- What stands now, with source and time: **found**. 0-664 px, 5 s, 0 taps.
- Changed since this morning (main change: IPMA wind red to orange 07:16): **partly**. Visible 3 rows hold none of it; the list is now @6603 (10 screens down), the change is fold row 16 of 24 @9369, ~2 min, 1 tap. He actually gets it from the lead's paragraph @1204, ~35 s, 0 taps, and is unsure it is current (08:44).
- Press contact and reply time: **found, slow to answer**. @867, ~10 s to the line, 1 tap; "about once an hour", "can take longer"; no promised reply time, no phone; nothing beside "Press or media".
- Label key: **not found**. Only "labelled fact, evidence or hypothesis" @1960 (a link line) and the footer @8533.

## Misread
- Chips on counts: "limited" on "208 flights cancelled" (row 8), "announced" on occurrence counts (rows 7, 19, 20), "running" on tunnels (row 24): read as statuses.
- "published 2026-11-11" in the list heading read as the list's publish time.
- FACT vs EVIDENCE guessed (EVIDENCE = press). Fertagus twice (rows 3 and 5, both 10:40 FACT): two events?
- "not stated" vs "closed": clear (Madeira "not stated in what we have read").
- Text cut: nav "Dat" (Data room) and "D" (Decision brief) at the right edge of screen 1; 11 of 21 fold rows end mid-quote with "…", the main change itself ("the red rain …", row 16).

## Wanted, not found
- "Changed today" near the top, warning-level changes pinned first.
- A promised reply time for press on deadline.
- A one-line FACT/EVIDENCE key near the top box.

## Reads like advice?
No. "Lusoponte advises again…" (row 14, attributed); "sea worsening until 12:00 Thursday" (row 12, Who: Autoridade Marítima Nacional); disclaimer "Nothing here is a forecast or advice of ours" @7760.

## Words not understood
"Panel"; "Deeper"; "the record"; "CAP Update"; "SRPC"; chips "limited"/"announced" on counts.

## What would make them act
Files in ~3 min: warnings, wind lowered, Day 2 off / Day 3 aim, bridges, Fertagus, flights (208 Lisbon), citing IPMA, websummit.com, operators, CNN Portugal. Desk only for a correction.

## Score
3 / 5: the top box and contact line are faster, but "Changed today" fell from @851 to @6603 under Madeira, so the day's changes cost 10 screens, and the main one is still folded.

## Against guide-4
- Main change folded and duplicated: partly (now one row, not two; still fold row 16 of 24, and the list moved 5,750 px down).
- Duplicates in "Changed today": partly (IPMA merged; flights 208/222, sea bars x2, Vasco da Gama x2, Funchal centre (also in #6) remain; Fertagus x2 new).
- No label key on the page: not fixed.
- Press reply time not promised: not fixed (same wording; nothing beside "Press or media").
- Chips on counts: not fixed.
- No "checked HH:MM" on Day 3: not fixed ("read 04:33 (8 h ago)").
- Contact line in reach: improved (@1481 -> @867).

## Findings
- costly | "Changed today" moved below Madeira | @6603 (guide-4 @851), 10 screens, ~45 s scrolling | Put it back under the top box, before the seven sections.
- costly | Main change not among the visible 3 rows | IPMA wind red->orange 07:16 is fold row 16 of 24 @9369; ~2 min, 1 tap | Pin warning-level changes first in the visible rows.
- costly | Duplicates in the fold | flights 208/222 (rows 8, 10), sea bars (12, 13), Vasco da Gama (2, 14), Fertagus (3, 5), Funchal (15 and #6) | One row per event, newest reading.
- minor | Row text cut mid-quote | 11 of 21 fold rows end "…", incl. row 16 | Cut at a sentence end, or give the full line.
- minor | Nav labels cut to a few letters | "Dat", "D" at right edge, 69 px and 111 px | A fade or arrow showing the row scrolls.
- minor | No label key | footer @8533 only | One line under the top box: FACT = read at the deciding source; EVIDENCE = reported by others.
- minor | Press reply time not promised | /app/desk/ @483, @898, @2106 | Beside "Press or media": "read hourly at :07; reply by a person, not guaranteed".
- minor | Chips on counts | rows 7, 8, 19, 20, 24 | No status chip on counts.