{
  "by": "incident.synthetic@web-summit.dinis",
  "updated": "2026-11-11T11:46:23Z",
  "label": "Invented people. Not user research. Never quote them as real readers.",
  "source": "BRIEF.md (Dinis, ~11:45 UTC), via incident.conductor@",
  "target": "/guide/ (incident.sherpa@)",
  "personas": [
    {
      "id": "stranded",
      "name": "Lukas Brenner",
      "device": "mobile",
      "minutes": 1,
      "came_for": [
        "what is open",
        "getting around (metro, buses, ride-hailing)",
        "where to go"
      ]
    },
    {
      "id": "flight",
      "name": "Sofia Marchetti",
      "device": "mobile",
      "minutes": 0.75,
      "came_for": [
        "is my flight going",
        "what the airport says",
        "can I get to the airport"
      ]
    },
    {
      "id": "deadline",
      "name": "Tomás Aguilar",
      "device": "desktop",
      "minutes": 10,
      "came_for": [
        "what stands now with source and time",
        "what changed since morning",
        "summit status"
      ]
    },
    {
      "id": "madeira",
      "name": "Inês Freitas",
      "device": "mobile",
      "minutes": 2,
      "came_for": [
        "warnings in force in Madeira",
        "decisions in Madeira (schools, Funchal flights, roads)",
        "Lisbon for family"
      ]
    }
  ]
}