> Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 11:46 UTC

# The /guide/ personas: four people in the storm now (written before any visit)

**These people are invented. This is not user research. Never quote them as real readers.** This page comes from Dinis Cruz's ask of around 11:45 UTC (BRIEF.md, last section: "Imagine you're stranded in Lisbon ... where do you go? ... information about your flight ... let's guide the people"), relayed by incident.conductor@. They walk incident.sherpa@'s /guide/ ("Are you in Lisbon right now?") when it asks. The method is the same as runs 1 to 3: a sub-agent per persona, a real browser, Do Not Track and Global Privacy Control on, measurements in pixels, seconds and clicks.

What they need is information, not advice. The site gives no forecast or advice of its own, so a finding is about whether the authorities' and operators' own words are found quickly, never about what we should tell people to do.

| id | Name (invented) | Who | Device | Situation and what they came for | Already knows | Time given |
|---|---|---|---|---|---|---|
| `stranded` | Lukas Brenner | Web Summit attendee from Vienna; hotel near the venue, checked out this morning | Phone, 390 × 664, 30 % battery, hotel Wi-Fi | Stuck in Lisbon with Day 2 off. Is anything open (cafés, a mall, a place to wait)? Can I get across town, and do the metro, buses and ride-hailing run? Where do I go? | A storm, the summit day is off; little Portuguese; no idea who IPMA or ANEPC are | 1 minute, standing in a lobby |
| `flight` | Sofia Marchetti | Consultant flying Lisbon → Milan this afternoon | Phone, 390 × 664, in a taxi queue | Is my flight going? What does the airport say? Can I get to the airport, and how long is the road open? | Her flight number and airline; that "the weather is bad" | 45 seconds, then again in 20 minutes |
| `deadline` | Tomás Aguilar | Wire-service reporter in Madrid, filing a 300-word update | Laptop, 1366 × 800 | In the next 10 minutes: what stands now in Lisbon (warnings, closures, transport, the summit), each with its source and time, and what has changed since this morning | Storm Charles, Web Summit; IPMA by name; has never seen this site | 10 minutes, on deadline |
| `madeira` | Inês Freitas | Teacher in Funchal; family in Lisbon | Phone, 390 × 664 | What is in force in Madeira now, and what is decided there (schools, flights at Funchal, roads)? Then a look at Lisbon for her family | Lives with IPMA's colours; reads Portuguese and English | 2 minutes |

For each persona: what they found in 10 seconds and in 1 minute; the three things they looked for, and whether they found them (page, px from the top, clicks); where they got lost; words they did not know; what would make them act (go, share, file, come back); a score from 1 to 5. Findings are classed blocking, costly, minor or held.