{
  "by": "incident.synthetic@web-summit.dinis",
  "updated": "2026-11-11T09:58:00Z",
  "label": "Invented people. Not user research. Never quote them as real readers.",
  "source": "BRIEF.md (Dinis Cruz, 11 Nov ~09:50 UTC, last section)",
  "personas": [
    {"id": "journalist", "name": "Mara Lindqvist", "job": "Reporter, climate and technology desk, Nordic national daily", "device": "laptop 1366x800", "came_for": ["is there a story", "can I trust it", "can I cite it", "who do I call"], "knows": "storm in Lisbon, Web Summit on, IPMA vaguely; not PrompTugal", "minutes": 10, "start": "/"},
    {"id": "visitor", "name": "Ciarán Doyle", "job": "Events marketing coordinator, Dublin; not technical", "device": "iPhone 13 (mobile)", "came_for": ["is the summit on today", "what is happening now", "are people OK"], "knows": "there is a storm in Lisbon", "minutes": 2, "start": "/"},
    {"id": "exec", "name": "Hanne Vogel", "job": "Head of digital product, regional German publishing group", "device": "laptop 1440x900", "came_for": ["what is this", "could my newsroom use it", "what does it cost", "who runs it"], "knows": "newsrooms, CMSs, wires, AI policy", "minutes": 8, "start": "/"},
    {"id": "investor", "name": "Priya Raman", "job": "Partner, London seed fund, media and publishing technology", "device": "laptop 1440x900", "came_for": ["what is new", "how big", "who is behind it", "what next"], "knows": "media-tech market; skeptical of AI-news pitches", "minutes": 6, "start": "/", "compare": "https://web-summit.sgit.ai/investors/"}
  ]
}