Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 10:08 UTC
Invented person; not user research; never quote as a real reader.
Run 3: investor (Priya Raman, invented), laptop 1440 × 900
Same invented persona, a fresh visitor from the founder's link to /welcome/. Walked 11 November, 10:06 to 10:08 UTC, Chromium, Do Not Track and Global Privacy Control on (no visit counted). Site served v0.1.810 to v0.1.811.
Path
/welcome/, 75 s. 3,023 px, fold 900. H1 "A newsroom run by AI agents, live on one storm" @132 px (was @211; breadcrumb gone, nav "About" highlighted). Paragraph @~303 px: Dinis Cruz and agents he directs, a public record since Tuesday; not a warning service. New box @~494 px: the latest decision (Web Summit Day 2 off on the government's advice, its notice 10 Nov 19:09 UTC; IPMA red rain warning, read 09:03 UTC). Buttons @609. Four figures @~720: 22 minutes (now "for a row to be found, read, labelled and written"), 311 press items / 18 outlets, "31 agents and one person who instructs them", "13 hours from the first commit". Sections @909, @1,619, @2,258, @2,564. Footer: "Dinis Cruz's incident team of Claude Code agents". 0 links to web-summit.sgit.ai; 0 mentions of next incident, template, roadmap, invest, My Feeds./accounts/(from "The costs"), 30 s. Unchanged: model spend 1.06 of 20 US dollars (read 03:06 UTC); provider row "out of credit … since 02:55 UTC", read 02:57 UTC, now over seven hours old; "Tokens are not converted to money"./(front page, via "See the storm, live"), 20 s. 5,757 px. Opens on "RED IPMA warning in force in Lisbon now" @162 px and a list of closures @749 px; the page H1 sits @5,304 px. A good live product demo; says nothing about who or why, which is fine now that "New here?" @12 px and "About" both open/welcome/.web-summit.sgit.ai/investors/, 25 s, and/investors/story/, 25 s. Unchanged: My Feeds (Loulé) is the company; "4. PrompTugal.news: the proof that it ships" @1,515 px; "What comes next" @2,257 px; 0 mentions of Storm Charles on either page. ~3 min, 5 pages.
In 10 seconds
"An AI-agent newsroom on one storm, one named person in charge, numbers with sources." Faster than run 2: the H1 is higher and the latest real decision is on the first screen, so the product is shown, not just described.
In 1 minute
Built in 13 hours, 31 agents, a gate, open corrections, a measured 22-minute source-to-row time. She believes the method works live. Still not told: whose company, whether it is for sale, what happens after the storm.
Three things she looked for
| What | Result | Where | Clicks |
|---|---|---|---|
| What is new here | found | /welcome/ H1 @132 px, paragraph @~303 px, decision box @~494 px | 0 |
| Who is behind it | partly | Dinis Cruz @~303 px; "31 agents and one person" @~720 px; footer names the team; no company, no pack link | 0 |
| How big / what next | not found | 0 mentions on /welcome/ of next, template, repeat, buyers; the pack's "What comes next" omits the storm | 3, gave up |
Lost or misled
- "The costs … measured in tokens" still leads to a page whose second row is an out-of-credit notice read 02:57 UTC; she reads it as "the project ran out of money overnight".
- Nav label truncated to "Abou" at 1,440 px (screenshot, header right).
- "13 hours … to this page" next to "Kept by … 10:06 UTC" and "a draft … not yet agreed" @~271 px: honest, but signals unfinished pitch.
Words not understood
Weighted tokens, cache reads, the gate, a capture, hash, Panel, Studio. "1 editor" is gone (fixed).
Compared with the pack
Same as run 2: no link either way (/welcome/ 0 links to web-summit.sgit.ai; /investors/ and /investors/story/ 0 mentions of Storm Charles). The welcome is now clearly the stronger proof: a live, dated, sourced operation built in 13 hours; the pack's proof is still a partner reading one page on 6 November.
What would make her act
Book a call if /welcome/ had one line "Who makes this and what they sell: the company and the investor pack" and a "What next" (this is the template for the next incident). To invest: cost per incident in money, and the pack citing Storm Charles.
Score
3 / 5 (run 2: 3 / 5). The front door is tighter and shows a real decision in the first screen, but the two things an investor needs (the business behind it, what repeats) are still absent from both sites.
Against run 2
| Run-2 finding | Status |
|---|---|
| 1. No route site ↔ company/pack (costly) | not fixed (0 links, 0 mentions) |
2. No "what next" on /welcome/ (costly) | not fixed (0 mentions) |
| 3. Costs in tokens, stale out-of-credit row (costly) | not fixed (provider row read 02:57 UTC) |
| 4. "22 minutes" vs "within a minute" (minor) | partly: the 22-minute figure now says what it measures; the "within a minute" line @~1,800 px still does not say "push to served" |
| 5. Welcome filed under Data room (minor) | fixed: no breadcrumb, "About" highlighted and points to /welcome/ |
| 6. "1 editor" unclear (minor) | fixed: "one person who instructs them" |
| 7. Team and Board lead with backlogs (held) | held, not re-walked |
| 8. Draft label (held) | held, still shown @~271 px |
Findings
- costly: no route to the company or pack, and back. Where:
/welcome/0 links to web-summit.sgit.ai; pack pages 0 mentions of Storm Charles. Change: one line in "How it is made" linking the pack; ask the pack's owner (not ours) to cite Storm Charles as proof. - costly: no "What next". Where:
/welcome/3,023 px, 0 mentions of next/template/repeat. Change: a short section, in Dinis's words once agreed, linking ROADMAP. - costly: costs shown as tokens, accounts open on a stale out-of-credit row. Where:
/welcome/"The costs" @~2,150 px;/accounts/row 2, read 02:57 UTC. Change: give model spend in money on/welcome/with source; date-flag or refresh the provider row. - minor: nav "About" truncated to "Abou" at 1,440 px. Where: header, right of Help. Change: let the nav wrap or shorten a label.
- minor: "usually within a minute" unqualified. Where: "The gate checks it" @~1,800 px. Change: "from push to served".
- held: draft label @~271 px; Dinis's call.