Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 10:08 UTC
Invented person; not user research; never quote as a real reader.
Run 3: journalist (Mara Lindqvist, invented)
Laptop 1366 × 800 (fold 800 px), Do Not Track and GPC on: no outside request from /welcome/ or / (/agents/ still calls api.github.com). Arrives fresh from the same email, link to /welcome/. About 4 min over 8 pages, v0.1.811, 10:06 to 10:08 UTC. Figures quoted are the site's, not ours.
Path
/welcome/(3,023 px). H1 at 132 px (was 211): "A newsroom run by AI agents, live on one storm". No "Data room" breadcrumb; nav highlights About. Lede (~300 px) names Dinis Cruz and his agents and says "Not a warning service". New "latest decision" box at ~500 px: Day 2 called off, Day 3 "aims to proceed", Web Summit's notice 19:09 UTC, IPMA red rain to 18:00 (read 09:03 UTC). Buttons 609 px; four figures at 700 px, the agent count now "31 agents ... by the accounts at 09:41 UTC". Sections 909 / 1,619 / 2,258 / 2,564 px. 50 s./research/media/ranking.html("Who was first", welcome 1,270 px). "Web Summit calls off Day 2" at 3,566 px. 30 s.- Back; "Tell us what is wrong" (2,564 px): Contribute and Outreach ("Nobody has been contacted yet"). No press line.
/contribute.html: 19 task cards from 199 px, H1 still at 1,015 px, "For journalists" 3,977 px. 35 s. /help/cite.htmlvia nav Help (not linked from welcome). "Cite the source first" 348 px, Licences 1,009 px. 20 s./agents/("the team", welcome 780 px). Opens on a plain paragraph "What this team does. About two dozen AI agents ..." and "The night as it happened" 483 px; "What Dinis can unblock: 40 things" now at 4,430 px (was 295). 25 s./stories/how-day-2-was-called-off/. Header still "Written 11 Nov, 02:33 UTC ... on the data read at 11 Nov, 07:38 UTC". 30 s./(logo, or "See the storm, live" at 609 px). Above the fold: RED IPMA rain warning in force, orange wind (gusts to 120 km/h, IPMA), the hour-by-hour grid at 468 px, closures from 739 px. The page's H1 is at 5,340 px; nothing above the fold says who makes it, apart from "New here?" (12 px). 30 s.
In 10 seconds
The thing from the email, plus the news peg in the same screen: AI agents directed by one named person keep a sourced record; Web Summit Day 2 is off, IPMA's red rain warning runs to 18:00. Not a warning service.
In 1 minute
Lead figures (22-minute IPMA-to-row lag, 311 press items from 18 outlets, "who was first" ranking) and a clear "What it is not". What PrompTugal is, still not said; who answers questions, still not said.
Three things she looked for
| What | Result | Where | Clicks |
|---|---|---|---|
| Is there a story / what is this | found | /welcome/ H1 132 px, decision box ~500 px; hook /research/media/ranking.html | 0 (+1) |
| Can I cite it, and how | found | /help/cite.html 348 px; still not linked from /welcome/ | 2 |
| Who do I call for comment | not found | welcome 2,564 px → Contribute (GitHub issue) / Outreach "Nobody has been contacted yet" | 2, gave up |
Lost or misled
- "Tell us what is wrong" is still the only way in, and it is corrections only.
- "A draft for Dinis Cruz: the words are not yet agreed" still under the H1 (264 px).
- "31 agents" (welcome, dated) against "About two dozen AI agents" (Team): the number now differs in kind, not just by one.
- The front page, reached second, is a weather board with no line on who runs it; she would not have understood it had she arrived there first.
Words not understood
"1 editor" gone; still: "incident.envoy@web-summit.dinis", Labs, Studio, Panel, Repo, METAR, CAP, "Comunicado nº2", sha256 (knows it, not why).
What would make her act
Write: yes; the decision box gives the peg on page one. Cite: yes, authorities first. Call: still blocked; she would write "the project lists no press contact".
Score
4 / 5. Faster to the story than run 2 (the peg is now above the fold, the team page reads for outsiders), but a reporter on deadline still has nobody to ask.
Against run 2
| Run-2 finding | Status |
|---|---|
| 1 blocking: no press contact | not fixed |
| 2 costly: "the team" opens on Dinis's 40-item list | fixed (list at 4,430 px; outsider paragraph first) |
| 3 costly: "draft, words not agreed" under H1 | not fixed |
| 4 costly: welcome does not link "How to cite us" | not fixed |
| 5 minor: welcome under "Data room" | fixed (About highlighted, no breadcrumb) |
| 6 minor: 31 vs 32 agents | partly (welcome figure dated; Team now says "about two dozen") |
| 7 minor: contribute H1 at 1,015 px under 19 cards | not fixed |
| 8 minor: story header times read reversed | not fixed |
| 9 minor: "About" opens BRIEF.html | fixed (About → /welcome/) |
10 held: /agents/ calls api.github.com | not fixed (held) |
Findings
- blocking: no press contact.
/welcome/"Tell us what is wrong" 2,564 px; Outreach "Nobody has been contacted yet"; 2 clicks, not found. Change: one line within 800 px on/welcome/: a role-based press address or form answered by a person, and how fast. - costly: "A draft ... the words are not yet agreed" at 264 px. Change: agree the words or move the note to the footer.
- costly: no "Cite this" on
/welcome/. Change: add/help/cite.htmlbeside "Take the data" (~1,504 px); 2 clicks become 1. - minor: front page
/says nothing about who makes it above the fold; H1 at 5,340 px. Change: one line under the date ("kept by AI agents directed by Dinis Cruz; how it is made") linking/welcome/. - minor: "31 agents" (welcome) vs "About two dozen" (
/agents/0 px). Change: one count, from one file, on both. - minor:
/contribute.htmlH1 at 1,015 px under 19 cards. Change: H1 and "Three ways in" (2,623 px) first. - minor: story header "Written 02:33 ... data read 07:38". Change: say "updated" or reorder.
- held:
/agents/requestsapi.github.com; not the Weather face.