Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 11:57 UTC
Invented person; not user research; never quote as a real reader.
Persona madeira: Inês Freitas, teacher in Funchal, family in Lisbon. Phone 390 x 664, 2 minutes. Version seen: v0.1.1000, walked ~11:56 UTC. Start: /guide/ (Madeira is path 6).
Path
| # | Where | What she sees | s (cum.) | px |
|---|---|---|---|---|
| 1 | /guide/ first screen | "In force now for Lisbon: RED rain warning, until 18:00 UTC; also orange wind." read 11:26 UTC. Tiles 1-4 visible; nothing on Madeira | 5 | ~230 |
| 2 | scroll | Tile "6 Madeira" (now fully below the fold) | 9 | 708 (fold 664) |
| 3 | tap #madeira | Four ORANGE wind warnings (north coast, south coast, Porto Santo, mountains), all "until Wed 11 Nov 12:00 UTC"; read 11:26 UTC "(orange and red only)" | 27 (1 tap) | 7283-7723 |
| 4 | same | Regional president's rainfall figures (479 mm in 12 h), occurrence count 205 to 09:00, none serious | 55 | 7778-8216 |
| 5 | same | "closed": access to Funchal's centre "this morning" (pub. 07:25 UTC); link procivmadeira.pt | 65 | 8311-8528 |
| 6 | tap "Deeper: every source, with its time" | 13 items newest first: 16 Madeira airport flights cancelled (4th, 9404 px, ~90 s); schools closed Wed morning, reopening 13:00 (12th, 11137 px, ~105 s) | 105 (2 taps) | 8565-11322 |
| 7 | tap tile 1 via top | Lisbon section 1 and the government alert "for all of mainland Portugal" | 118 (3 taps) | 845-1342 |
In 10 seconds
Lisbon: red rain until 18:00 UTC, orange wind. Madeira is not on the first screen.
In 1 minute
Madeira: four orange wind warnings ending 12:00 UTC (three minutes after she reads, at 11:57); record rain overnight; 205 occurrences, none serious; Funchal centre closed "this morning". Still no school or flight answer.
Three things looked for
- Warnings in force in Madeira: found, #madeira 7315 px, ~27 s, 1 tap. About to expire; colour still reads "in force".
- Decisions in Madeira (schools, Funchal flights, roads): partly, unchanged from guide-1. Flights ~90 s, schools ~105 s, 2 taps, both inside the collapsed "Deeper" list (schools 12th of 13). Roads: only Funchal centre (8322 px); no "not stated" line.
- Lisbon for family: found, first screen, 5 s, 0 taps.
Misread
- Government alert (1342 px): "Alert situation for all of mainland Portugal ... (a) schools ... close" is marked mainland, but the row "Schools announced Schools close on Wednesday" in section 4 (4490 px) says nothing about mainland; as a teacher she reads it as covering her.
- "closed" on Funchal centre (pub. 07:25, read 07:35): taken as closed now.
- ORANGE "until 12:00 UTC" at 11:57: at 12:01 the colour would still look in force.
- Regional government's briefing labelled EVIDENCE: why not fact? (read via dnoticias.pt; reason not on screen).
Wanted, not found
- A Madeira top line ("In force now for Madeira: ...") - absent.
- Schools and Funchal flights in the visible section, before the statistics - absent; section still leads with rainfall statistics (7778 px).
- "Not stated in what we have read" line for Madeira roads, buses, Porto Santo ferry, schools on Thursday - absent.
- A line in #madeira saying the mainland alert does not cover Madeira - absent.
Reads like advice?
No. "the public asked not to go to affected areas" (8322 px) is attributed to SRPC Madeira; "most critical period 02:00 to 03:00" (7789 px) is quoted and past. Nothing in the site's own voice.
Words not understood
"SRPC" (expanded only in "Who:"); "l/m²"; "Deeper" (she did not expect decisions there).
What would make them act
"Schools in Madeira: reopening 13:00 (SRPC, via observador.pt)" in the section; she would forward the Lisbon top line to family as is.
Score
3/5: no change for Madeira since guide-1; warnings and Lisbon are quick, the decisions she came for still sit at the bottom of a collapsed list.
Against guide-1
- Madeira decisions only inside "Deeper", statistics first: not fixed (same order, same 13 items).
- No "not stated" line for Madeira: not fixed.
- No Madeira top line; tile below fold: not fixed (tile moved from 670 to 708 px).
- Mainland alert, no Madeira counterpart: partly (alert says "mainland" at 1342 px; section-4 Schools row at 4490 px does not; #madeira says nothing).
- Warnings near expiry show only colour + "until": not fixed.
- procivmadeira.pt not a link: fixed (link at 8530 px).
- Funchal centre "closed ... this morning" may be stale: not fixed (held).
Findings
| Class | What | Where + measure | Change |
|---|---|---|---|
| costly | Madeira decisions (schools, airport, cruise calls) only inside "Deeper"; section leads with rainfall statistics | #madeira; schools ~105 s / 2 taps, 12th of 13 at 11137 px | Show decision rows (closed / limited / suspended) first, statistics after |
| costly | No Madeira headline and no "not stated" line | #madeira 7283-8565 px; tile 708 px vs fold 664 | Add "In force now for Madeira: ..." and "Not stated in what we have read: roads, buses, Porto Santo ferry, schools Thursday" |
| minor | Section-4 Schools row not marked mainland | 4490 px | "Schools (mainland) close on Wednesday"; in #madeira say the mainland alert does not cover Madeira |
| minor | Warnings 3 min from expiry shown as plain ORANGE | 7315-7686 px, read 11:57 | Mark "ends in N min" / "expired" against read time |
| held | Funchal centre "closed this morning", read 07:35 UTC | 8322 px | Show "as of 07:25 UTC" in the tag |