Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 12:06 UTC

Invented person; not user research; never quote as a real reader.

Persona madeira: Inês Freitas, teacher in Funchal, family in Lisbon. Phone 390 x 664, 2 minutes. Version seen: v0.1.1030, walked 12:04-12:06 UTC. Start: /guide/ (Madeira is path 6). Page height 16,668 px (25 screens); 19,735 px with #madeira's "Deeper" open.

Path

In 10 seconds

Lisbon: red rain until 18:00 UTC, orange wind and waves. Madeira still not on the first screen.

In 1 minute

Funchal's centre was closed this morning; 16 Madeira flights cancelled; 205 occurrences, none serious; no orange or red warning for Madeira now. Still no school answer in the section.

Three things looked for

1. What is in force in Madeira: found, #madeira 13467 px, ~70 s, 1 tap. Clear "no orange or red ... in force or ahead" (guide-2's near-expiry ORANGE is gone). Sits below decisions and statistics.
2. Decisions in Madeira: partly. Funchal flights found at 12484 px, ~45 s, 1 tap (was ~90 s / 2 taps). Roads: Funchal centre lead row + "not stated" line. Schools: not in the visible section; only inside "Deeper", 12th of 13, 16375 px, ~105 s, 2 taps (unchanged). The visible "Schools (mainland)" row is in section 4 (8918 px), not hers.
3. Lisbon for family: found, first screen, 5 s, 0 taps.

Misread

• Lead row closed on Funchal's centre (pub. 07:25, "4 h ago"): read as closed now; the not-stated line ("Funchal's centre since this morning") corrects it 1,300 px lower.
• "Decisions stated" without schools: as a teacher she concludes no Madeira school decision exists, until Deeper.
• "Schools (mainland)" (8918 px) now says mainland: no misread, if she passes it. #madeira still does not say the mainland alert (2660 px) does not cover Madeira.
• Deeper's last item "Red warnings for Madeira's south coast and mountains ... wind gusts to 140 km/h" (16560 px) has no "past" mark beside it; she reads red for a moment.

Wanted, not found

• A Madeira top line ("In force now for Madeira: no orange or red; schools reopen 13:00") at the top of #madeira.
• Schools in "Decisions stated" (present only in Deeper and in section 4's Deeper).
• Schools and Porto Santo ferry named in the not-stated list.
• The tile higher: it moved from 708 to 1939 px.

Reads like advice?

No. "the public asked not to go to affected areas" (12243 px) is SRPC's, as EVIDENCE via cnnportugal.iol.pt. "Your airline decides whether your flight goes: its site or app has the latest" (3228 px) is a referral to the operator, not advice.

Words not understood

"SRPC" (expanded only in "Who:"); "conditioned" (ANA, 12674); "l/m²" (Changed today, 1124).

What would make them act

"Schools in Madeira: reopening 13:00 (SRPC, via observador.pt)" in "Decisions stated"; she would share the Lisbon top line and the Madeira "no orange or red" line.

Score

3.5/5: Madeira now leads with a closure and flights and ends with a clear "not stated" and "no warning" line, but schools, her first question, are still 12th in a collapsed list, and the tile is lower.

Against guide-2

• Decisions only in "Deeper", statistics first: partly (closure + flights lead; schools still only in Deeper, 12th of 13).
• No Madeira headline / "not stated" line: partly (not-stated line added at ~13600 px; no Madeira top line).
• Section-4 Schools row not marked mainland: fixed ("Schools (mainland)", 8918 px); Madeira-side line still absent.
• Warnings near expiry shown as plain ORANGE: fixed ("No orange or red ... in force or ahead").
• Funchal centre "closed this morning" may be stale: partly (published time + "4 h ago" shown; tag still closed; not-stated line lists it).
• Tile below fold: not fixed, worse (708 -> 1939 px, "Changed today" inserted above).

Findings