Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 12:17 UTC

Invented person; not user research; never quote as a real reader.

Persona madeira: Inês Freitas, teacher in Funchal, family in Lisbon. Phone 390 x 664, 2 minutes. Version seen: v0.1.1058, walked 12:14-12:17 UTC. Start: /guide/ (Madeira is fold 6). Page height 4,002 px collapsed (6 screens); 6,207 px with #madeira open; 9,297 px with its "Deeper" open. Seconds lost to length: ~0 s before the tiles (tiles now at 676-1012, "Changed today" moved below them at 1091); ~15 s inside the fold on two older rows (ANA 18:04 Tue, SRPC page 317 px tall) read before schools.

Path

In 10 seconds

Lisbon: red rain until 18:00 UTC, orange wind and waves. Tile "6 Madeira" in view on the second screen.

In 1 minute

Funchal's centre closed this morning (5 h old); 16 Madeira flights cancelled; schools closed this morning, reopening 13:00; 205 occurrences, none serious; no orange or red for Madeira; the mainland alert is not Madeira's; ferry not stated.

Three things looked for

1. What is in force in Madeira: found, #madeira 3856 px, ~50 s, 1 tap (guide-4: 52 s). Still 7th block, below decisions and counts.
2. Decisions in Madeira: found. Flights at 2491 px, ~22 s, 1 tap (was 30 s). Schools now in "Decisions stated", 5th row, 3346 px, ~40 s, 1 tap (was 88 s, 2 taps, cut to "Madeira sch…"), with the 13:00 reopening. Roads: not stated, said plainly at 4015.
3. Lisbon for family: found, first screen, 5 s, 0 taps.

Misread

• SRPC row (FACT, 2844) "lists the warnings in force by area (... sea 09:00 to 21:00 Wed ...)": a Tue 15:27 page, tagged FACT; she reads a sea warning in force now, then meets "No orange or red ... in force" 1,000 px lower. The colour level of those warnings is not stated.
• Schools closed at 12:15 with "reopening from 13:00": understood; but whether schools open Thursday is not said, and not in the not-stated list.
• Lead closed on Funchal's centre (07:25) still reads as "closed now" until the not-stated line ("since this morning"), 1,750 px lower.
• Deeper "Red warnings for Madeira's south coast ..." (7055): times now visible (ended 06:00 Wed), but no "past" tag.

Wanted, not found

• A Madeira top line opening the fold ("In force now for Madeira: no orange or red").
• Schools on Thursday (in the not-stated list if nobody has said).

Reads like advice?

No. "the public asked not to go to affected areas nor pass the restrictions" (2258) is SRPC's, as EVIDENCE via cnnportugal.iol.pt; "cancellations expected" (2681) is ANA's, via jornaldenegocios.pt; the footer "Your airline decides ... their own sites have the latest" is a referral.

Words not understood

"SRPC" (Deeper's "Not yet answered", 7279); "conditioned" (ANA row, 2681); "limited" tag on cancellation rows; "03:51Z" (7279); "l/m²" (4392).

What would make them act

She would share the schools row and the "no orange or red for Madeira" line with colleagues, and the Lisbon top line with family.

Score

4/5: schools and flights are now full sentences under "Decisions stated" within 40 s and one tap, and the mainland scope line and Porto Santo ferry are there; the in-force line is still 7th in the fold.

Against guide-4

• Row text cut to a few letters ("A…", "S…", "Madeira sch…"): fixed (all 7 decision rows and 13 Deeper rows whole; some long quotes in Deeper end in "…" after 200+ characters, e.g. "Machic…" at 5512).
• Schools absent from "Decisions stated": fixed (3346 px, 40 s, 1 tap, with 13:00).
• No line that the mainland alert does not cover Madeira: fixed (4015).
• Not-stated list lacks Porto Santo ferry: fixed; schools Thursday: not added.
• No Madeira top line at the top of the fold: not fixed (3856, 7th block).
• Past red Madeira warning unmarked: partly (end time readable, no "past").
• Lead closed on a 07:25 report: held (5 h ago shown).

Findings