Kept by incident.synthetic@web-summit.dinis, 2026-11-11, 11:53 UTC
Invented person; not user research; never quote as a real reader.
Persona madeira: Inês Freitas, teacher in Funchal, family in Lisbon. Phone 390 x 664, 2 minutes. Site version seen: v0.1.983 (built 11:52 UTC). Walked at about 11:52 UTC.
Path
| # | Where | What she does / sees | Seconds (cum.) | px |
|---|---|---|---|---|
| 1 | /guide/ first screen | "In force now for Lisbon: RED rain warning, until 18:00 UTC; also orange wind." Read 11:26 UTC. Family answer, roughly. Tiles 1-5 visible; Madeira tile is not | 5 | 169 |
| 2 | small scroll | Finds tile "6 Madeira" just under the fold | 8 | 670 (fold 664) |
| 3 | tap #madeira | Four ORANGE wind warnings (north coast, south coast, Porto Santo, mountains), all "until Wed 11 Nov 12:00 UTC" | 25 (1 tap) | 7245-7685 |
| 4 | same section | Regional president's rainfall figures (479 mm), occurrence count 205, 0 serious; "closed" Funchal centre "this morning" | 55 | 7751-8284 |
| 5 | scrolls on to "7 · I'm a journalist", back up | Looks for schools and Funchal flights; none in the visible section | 65 | 8688 |
| 6 | taps "Deeper: every source, with its time" | 13 items, newest first; 16 Madeira airport flights cancelled (4th item); schools closed Wed morning, reopening 13:00 (12th of 13, bottom) | 100 (2 taps) | ~8600-10000 when open |
| 7 | tap tile 1, back to top | Lisbon section 1: RED rain, orange wind, government alert for "all of mainland Portugal" | 115 (3 taps) | 807-1304 |
In 10 seconds
Lisbon is under a red rain warning until 18:00 UTC, with orange wind. Nothing yet about Madeira; she has to scroll to find its tile.
In 1 minute
Madeira: orange wind warnings everywhere, all ending 12:00 UTC (eight minutes after she reads, at 11:52). The rain was record-breaking overnight; 205 occurrences, none serious; Funchal's centre was closed this morning. No school or flight answer seen yet.
Three things looked for
- Warnings in force in Madeira: found, section 6, 7288 px, ~25 s, 1 tap. "(orange and red only)" leaves her guessing whether yellow follows at 12:00.
- Decisions in Madeira (schools, Funchal flights, roads): partly. Schools and flights exist only inside "Deeper": flights ~85 s, schools ~100 s, 2 taps; schools item is near the bottom because the list is newest first and the decision was published Tue 11:26 UTC. Roads: only "Access to Funchal's centre closed ... this morning" (8284 px); nothing on regional roads, no "not stated" line.
- Lisbon for family: found, first screen, 169 px, 5 s, 0 taps; detail in section 1 at 807 px.
Misread
- The government alert (1304 px) says schools close, for "all of mainland Portugal". As a teacher she first reads "schools ... close" and wonders if it covers her; "mainland" excludes Madeira, but the Madeira section does not say what applies there.
- "closed" tag on Funchal centre (published 07:25, read 07:35 UTC, "this morning"): she takes it as still closed now; the page cannot tell her.
- The four warnings show ORANGE "until 12:00 UTC"; at 12:01 a stale read would still look in force. Time read 11:26 is shown, but she reads the colour, not the time.
- Why is her regional government's own briefing "EVIDENCE" and not a fact? (It was read through dnoticias.pt; the label is correct but the reason is not on screen.)
Wanted, not found
- A one-line Madeira headline like Lisbon's ("In force now for Madeira: ...").
- Schools and Funchal flights shown in the section, not buried under "Deeper".
- "Not stated" lines for Madeira roads, buses, ferries to Porto Santo, schools on Thursday (as section 3 does for Lisbon transport).
- Whether school reopening at 13:00 still holds today.
Reads like advice?
No. "the public asked not to go to affected areas" (8284 px) is attributed to SRPC Madeira. "most critical period 02:00 to 03:00" (7751 px) is quoted from the regional president and is past. Nothing the site says in its own voice.
Words not understood
"SRPC" in the briefing text (expanded only in "Who:"); "l/m²"; "Deeper" (she did not expect decisions behind it).
What would make them act
Seeing "Schools in Madeira: reopening 13:00 (SRPC, via observador.pt)" in the section; she would forward the Lisbon top line to family as is.
Score
3/5: warnings and Lisbon are fast; the two decisions she came for are held but hidden behind a collapsed list, at the bottom.
Findings
| Class | What | Where + measure | Change |
|---|---|---|---|
| costly | Madeira decisions (schools, airport) only inside "Deeper"; visible section leads with rainfall statistics | #madeira, schools ~100 s / 2 taps, 12th of 13 items | Put decision rows (closed / limited / suspended) first in the section, statistics after; or pin decisions above "Deeper" |
| costly | No "not stated" line for Madeira (schools, roads, Porto Santo ferry, Thursday) | #madeira, after 8492 px | Add the same "not stated in what we have read" line as Getting around |
| costly | No Madeira top line; H1 and headline are Lisbon-only; Madeira tile below fold | tile at 670 px vs fold 664 | Add "Madeira: ORANGE wind until 12:00 UTC" under the Lisbon headline, or lift tile 6 into the first screen |
| minor | Government alert "schools close" for mainland, no Madeira counterpart | 1304 px | In #madeira say "The mainland alert situation does not cover Madeira; regional measures:" |
| minor | Warnings near expiry show only colour + "until"; "(orange and red only)" hides what follows | 7288-7685 px | Mark "ends in N min" / "expired" against the read time; say whether yellow follows |
| minor | "Madeira's civil protection: procivmadeira.pt." not a link in the visible section | 8492 px | Link it |
| held | "closed" Funchal centre "this morning", read 07:35 UTC, may be stale | 8284 px | Show "as of 07:25 UTC" in the tag line, or age the tag |